The day we have been waiting for, conference day. From Business to Buttons 2017!
Stellar speakers, 850 UX, business and strategy people, engagemant in the air. What a day! Schedule and more is here!
Final speaker of FBTB17 – Alexander Osterwalder. Engaging the audience with a tight performance.
– Why do products often flop?
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– You are the hero in this story.
Donna Lichaw about the importance of the story.
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In the afternoon we got som engaging music. By Music Producer Andreas TIlliander.
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Alan Cooper from his home in California. Working backward. ”Common sense is just a result of our cognitive bias.”
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He was tremendous at FBTB15 and now he was back. And Mike Monteiro rocked again. He asked the question:
– Do you want to talk design or politics?
And, a bit later, added:
– You should have known that it was a trick question.
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Eric A. Meyer began with his real life story about his daughter's death, and everyone understood in a blink of an eye how important the choices that you make are. Design and strategy can be about life and death.
– It can be horrible wrong in the wrong context.
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After the first break Jaime Levy started with a standard story:
– We had a few drinks in a bar...
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And then, of course, Levy gave us great things of Hyperloop, UX Strategy and many other lovely stories.
The third speaker of the day, Dawn Ressel:
– You need your design system to flex or it will break.
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Danielle Ehrlich in her exciting talk Participating in Moments that Truly Matter.
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After her talk she answered some questions about her work.
– We can come up with a plan, but real life is always dynamic, you got to be very agile, because everything can happen, Danielle Ehrlich says.
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Photo from stage ”Music for conference” by Anderas Tilliander:
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